BabaHaber-BHA\n\n
\u0130\u015f d\u00fcnyas\u0131n\u0131n \u00f6nemli isimlerinin yer ald\u0131\u011f\u0131 panellerde KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve sekt\u00f6rler \u00f6zelinde faydal\u0131 bilgiler payla\u015f\u0131ld\u0131. Turkcell Kurumsal Sat\u0131\u015f Direkt\u00f6r\u00fc Mehmet \u0130lker Oru\u00e7 ise Teknolojinin Rotas\u0131nda D\u00f6n\u00fc\u015f\u00fcm\u00fcn Anahtar\u0131: Dijital \u0130\u015f Servisleri ba\u015fl\u0131kl\u0131 bir sunum yapt\u0131.\n
Konferans\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan\u00a0Gaziantep Ticaret Odas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve TOBB Y\u00f6netim Kurulu \u00dcyesi Tuncay Y\u0131ld\u0131r\u0131m\u00a0ise KOB\u0130\u2019lerin yenilik\u00e7i bir vizyon benimseyerek dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funa \u00e7\u0131kmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu vurgulayarak, \u015funlar\u0131 s\u00f6yledi: \u201cDijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn global \u00e7apta bir kalk\u0131nma hareketi haline geldi\u011fi \u00e7a\u011f\u0131m\u0131zda, i\u015fletmesini gelece\u011fe ta\u015f\u0131mak isteyen KOB\u0130\u2019ler de art\u0131k bu d\u00f6n\u00fc\u015f\u00fcme kat\u0131lmak zorunda.\n
Bu yolculu\u011fun kolay olmad\u0131\u011f\u0131n\u0131n fark\u0131nday\u0131m. \u00dcstelik var\u0131\u015f noktas\u0131 olan bir yolculuk da de\u011fil, s\u00fcrekli g\u00fcncellenen bir s\u00fcre\u00e7 bu. \u0130\u015fte Ak\u0131ll\u0131 KOB\u0130 de bu yolculukta KOB\u0130\u2019lerimize yol arkada\u015fl\u0131\u011f\u0131 yap\u0131yor. Bu platform, dijitalle\u015fme yolculu\u011funa \u00e7\u0131kan KOB\u0130\u2019lerin kar\u015f\u0131la\u015ft\u0131klar\u0131 zorluklar\u0131 a\u015fmalar\u0131na yard\u0131mc\u0131 olacak bir k\u0131lavuz ve destek mekanizmas\u0131d\u0131r. T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nemli bir rol oynayaca\u011f\u0131na inand\u0131\u011f\u0131m Ak\u0131ll\u0131 KOB\u0130\u2019nin hayata ge\u00e7irilmesinde ve bu konferans\u0131n d\u00fczenlenmesinde eme\u011fi ge\u00e7en herkese te\u015fekk\u00fcr ediyorum.\u201d\n
\u00a0\n
Etkinli\u011fin bir di\u011fer a\u00e7\u0131l\u0131\u015f konu\u015fmac\u0131s\u0131\u00a0Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan,\u00a0\u201cGe\u00e7ti\u011fimiz y\u0131l ilkini ger\u00e7ekle\u015ftirdi\u011fimiz\u00a0Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferanslar\u0131 serisinin 2024 y\u0131l\u0131ndaki ilk dura\u011f\u0131 Gaziantep oldu. 2023 y\u0131l\u0131nda s\u0131ras\u0131yla Kocaeli, Konya ve \u0130zmir\u2019de \u00fc\u00e7 etkinlik ger\u00e7ekle\u015ftirdik. 2 bine yak\u0131n KOB\u0130 ile birbirinden de\u011ferli konu\u015fmac\u0131lar\u0131 bulu\u015fturduk. \u00c7evrimi\u00e7i ise 100 binin \u00fczerinde KOB\u0130\u2019ye ula\u015ft\u0131k. Toplamda 30 KOB\u0130\u2019ye 300 bin TL \u00fczerinde dijitalle\u015fme \u00e7\u00f6z\u00fcm paketi sa\u011flad\u0131k. Bu rakam\u0131 bu y\u0131l daha da art\u0131rma hedefindeyiz. Dijital d\u00f6n\u00fc\u015f\u00fcm konusunda KOB\u0130\u2019lere destek olmaya devam edece\u011fiz\u201d ifadelerini kulland\u0131.\n
\u201cDijital d\u00f6n\u00fc\u015f\u00fcm ekseninde fark\u0131ndal\u0131\u011f\u0131 art\u0131rmay\u0131 ama\u00e7l\u0131yoruz\u201d\n
Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferanslar\u0131yla dijital d\u00f6n\u00fc\u015f\u00fcm ekseninde farkl\u0131 konu alanlar\u0131nda fark\u0131ndal\u0131k ve bilgi seviyelerini art\u0131rmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 dile getiren Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi\u00a0\u00dcmit \u00d6ncel, \u201cT\u00fcrkiye\u2019nin \u00f6nde gelen markalar\u0131 ve dijital liderleri ile Anadolu\u2019daki KOB\u0130\u2019leri bulu\u015fturmay\u0131 hedefliyoruz.\n
Bunlar\u0131 yaparken de sponsorlar\u0131n destekleri \u00f6l\u00e7\u00fcs\u00fcnde olabildi\u011fince sahada \u00fccretsiz dijitalle\u015fme paketleri sunmak ve somut fayda sa\u011flamak amac\u0131nday\u0131z. Her b\u00f6lgeye \u00f6zel eklenen i\u00e7erikler ve yerel tecr\u00fcbe panelleriyle yerele \u00f6zg\u00fc \u00e7al\u0131\u015fmalar yap\u0131yoruz. Etkinli\u011fimize olan ilgiden ve desteklerden \u00f6t\u00fcr\u00fc \u00e7ok mutluyuz\u201d dedi.\n
\u201cKOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcme atacaklar\u0131 ad\u0131mlara \u0131\u015f\u0131k tutabilmek \u00e7ok k\u0131ymetli\u201d\n
Ak\u0131ll\u0131\u00a0KOB\u0130\u00a0Dijital D\u00f6n\u00fc\u015f\u00fcm Konferanslar\u0131\u2019n\u0131n bu y\u0131l da ana sponsorlu\u011funu \u00fcstelenen\u00a0Turkcell\u2019in, Dijital \u0130\u015f Servisleri Genel M\u00fcd\u00fcr\u00fc G\u00fcrkan Arpac\u0131,\u00a0\u201cAk\u0131ll\u0131 KOB\u0130 platformunun bir par\u00e7as\u0131 olmak, b\u00f6lgenin sanayide lokomotif \u015fehri Gaziantep\u2019te KOB\u0130\u2019lerimizle bir araya gelerek onlar\u0131n dijital d\u00f6n\u00fc\u015f\u00fcme atacaklar\u0131 ad\u0131mlara \u0131\u015f\u0131k tutabilmek bizler i\u00e7in \u00e7ok k\u0131ymetliydi.\n
B\u00f6lgedeki KOB\u0130\u2019ler istihdam yaratmalar\u0131n\u0131n yan\u0131 s\u0131ra yerel ekonomilere sa\u011flad\u0131klar\u0131 katk\u0131yla \u00f6nemli bir g\u00fc\u00e7 olu\u015fturuyor. Sekt\u00f6rel uzmanl\u0131\u011f\u0131m\u0131z ve g\u00fc\u00e7l\u00fc altyap\u0131m\u0131z sayesinde KOB\u0130\u2019lerimizin i\u015f s\u00fcreklili\u011finin sa\u011flanmas\u0131, verimliliklerinin artmas\u0131 ve rekabet edebilmeleri i\u00e7in dijitalle\u015fme s\u00fcre\u00e7lerinde yanlar\u0131nday\u0131z. Bu ekosistemde birle\u015ftirici rol \u00fcstlenen Ak\u0131ll\u0131 KOB\u0130 Platformu ile gelecek etkinlerde de nice KOB\u0130 ile bir araya gelerek, birlikte ba\u015far\u0131l\u0131 projelere imza at\u0131laca\u011f\u0131na inan\u0131yorum\u201d dedi.\n
\u201cE-ticaret ve E-ihracatta Ba\u015far\u0131n\u0131n S\u0131rr\u0131\u201d\u00a0ba\u015fl\u0131kl\u0131 panel oturumuyla devam eden\u00a0 etkinlikte panelist\u00a0PayTR Ceo\u2019su Merve Tezel,\u00a0\u201cSekt\u00f6r ne olursa olsun, t\u00fcm i\u015fletmelerin i\u015f modelini dijital ile b\u00fcy\u00fctebilmesi i\u00e7in bir\u00e7ok f\u0131rsat bulunuyor. Biz PayTR olarak dijitalle\u015fen i\u015fletmelere h\u0131zl\u0131 entegre olabilecekleri \u00e7ok kanall\u0131 bir \u00f6deme yakla\u015f\u0131m\u0131 sunarken, bilinen Sanal POS ve Fiziki POS \u00fcr\u00fcnlerimiz d\u0131\u015f\u0131nda, NeoPOS, Linkle \u00d6deme gibi kullan\u0131c\u0131 ihtiya\u00e7lar\u0131na g\u00f6re tasarlanan yeni nesil \u00f6deme \u00e7\u00f6z\u00fcmlerimizle \u00fcye i\u015fyerlerimizin rekabette g\u00fc\u00e7lenmelerine ve eri\u015fim alanlar\u0131n\u0131 geni\u015fletmelerine destek oluyoruz.\n
Ba\u015fvurduktan iki saat sonra sanal POS\u2019lar\u0131n\u0131 kullanmaya ba\u015flayan, tek POS\u2019la t\u00fcm bankalardan \u00f6deme alabilen, cep telefonlar\u0131n\u0131 ihtiya\u00e7 duyduklar\u0131nda POS olarak kullanabilen ve en \u00f6nemlisi bize g\u00fcvenen 110 binden fazla \u00fcye i\u015fyerimizle bu y\u0131l da birlikte b\u00fcy\u00fcmeye devam edece\u011fiz\u201d \u015feklinde konu\u015ftu.\n
Ayn\u0131 panelde konu\u015fmac\u0131 olarak yer alan\u00a0Digital Exchange Kurucu Orta\u011f\u0131 ve CEO\u2019su Emrah Pamuk,\u00a0\u201cAk\u0131ll\u0131 KOB\u0130\u2019nin her seferinde daha fazla kitleye ula\u015fan etkinliklerinde bulunmak bizim i\u00e7in \u00e7ok keyifli ve faydal\u0131. KOB\u0130\u2019lere e-ticareti anlatma ve dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda yanlar\u0131nda oldu\u011fumuzu hat\u0131rlatma f\u0131rsat\u0131n\u0131 bize sunan \u00f6nemli bir olu\u015fum. Digital Exchange olarak b\u00f6yle bir etkinlikte sponsor olarak yer almak bizim i\u00e7in b\u00fcy\u00fck bir ayr\u0131cal\u0131k\u202f\u201d dedi.\n
\u201c\u0130\u015f S\u00fcre\u00e7lerinde Dijitalle\u015fme Trendleri\u201d panelinde KOB\u0130\u2019lerin \u00fclke ekonomisi i\u00e7in \u00f6nemini vurgulayan\u00a0Logo Yaz\u0131l\u0131m T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ak\u0131n Sertcan, \u201cRekabet avantaj\u0131 kazanarak b\u00fcy\u00fcmeyi temel hedef alan KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, de\u011fi\u015fimlere adaptasyon yetene\u011fi kazanmak ve verimlilik a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck yerli i\u015f yaz\u0131l\u0131m\u0131 \u015firketi olarak, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc bir vizyon olarak de\u011ferlendiriyoruz. Bu kapsamda KOB\u0130\u2019lere u\u00e7tan uca geni\u015f bir \u00e7\u00f6z\u00fcm k\u00fcmesi sunarken, dan\u0131\u015fmanl\u0131k hizmetlerimizle de s\u00fcre\u00e7 boyunca yol g\u00f6steriyoruz\u201d ifadelerini kulland\u0131.\n
Dijitalle\u015fmenin KOB\u0130\u2019ler i\u00e7in \u00f6nemine de\u011finen\u00a0BIS \u00c7\u00f6z\u00fcm Kurumsal Ve Ticari \u00dcr\u00fcnler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Gizem G\u00fcne\u015fdo\u011fdu,\u00a0\u201cHer sene artan bir ivme ile ger\u00e7ekle\u015fen teknolojik geli\u015fmeler ve bir yandan da zorlay\u0131c\u0131 rekabet ve piyasa ko\u015fullar\u0131 dolay\u0131s\u0131yla dijitalle\u015fme, KOB\u0130\u2019lerin gelecekleri i\u00e7in yapabilecekleri en g\u00fc\u00e7l\u00fc yat\u0131r\u0131mlardan birisi haline geldi. Ak\u0131ll\u0131 KOB\u0130 Gaziantep Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131, KOB\u0130\u2019lere dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131nda yol haritalar\u0131n\u0131 haz\u0131rlamalar\u0131 ve dijital d\u00f6n\u00fc\u015f\u00fcm senaryolar\u0131n\u0131 uygulamalar\u0131 konusunda \u00e7ok b\u00fcy\u00fck destek sa\u011flayan, etkili bir organizasyon oldu.\u202fBu konferansta yer alarak, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc nas\u0131l avantaja \u00e7evirebileceklerini payla\u015f\u0131yor olmaktan ve b\u00fcy\u00fcmelerine destek olmaktan mutluluk duyuyoruz\u201d dedi.\n
Networking ve bilgi yar\u0131\u015fmalar\u0131 ile \u00e7e\u015fitli dijital d\u00f6n\u00fc\u015f\u00fcm paketlerinin \u00fccretsiz olarak da\u011f\u0131t\u0131ld\u0131\u011f\u0131 konferansta konu\u015fulan di\u011fer panel ba\u015fl\u0131klar\u0131 aras\u0131nda\u00a0Bosch T\u00fcrkiye ve Orta Do\u011fu Dijital D\u00f6n\u00fc\u015f\u00fcm Y\u00f6neticisi Elif Funda \u00c7al\u0131\u015fkan, EBRD T\u00fcrkiye KOB\u0130 Finansman ve Kalk\u0131nma Dijital Projeler Uzman\u0131 Suat Ero\u011flu ve UNDP T\u00fcrkiye Gaziantep B\u00f6lge Koordinat\u00f6r\u00fc Hamit Do\u011fan\u2019\u0131n\u00a0kat\u0131l\u0131m\u0131nda \u201c\u0130kiz D\u00f6n\u00fc\u015f\u00fcm ve KOB\u0130\u2019ler\u201d paneli ger\u00e7ekle\u015fti.\n
Son olarak\u00a0Gaziantep Gen\u00e7 Giri\u015fimciler Kurulu \u0130cra Komitesi Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve RAD Tekstil Y\u00f6netim Kurulu \u00dcyesi Kaan \u00d6zmen\u00a0ve\u00a0Rotatelab Kurucu Orta\u011f\u0131 ve CEO\u2019su Abdurrahman Ko\u00e7ak\u2019\u0131n\u00a0kat\u0131l\u0131m\u0131yla \u201cYerel Tecr\u00fcbe Payla\u015f\u0131m\u0131\u201d paneli ile etkinlik sona erdi.\n
2024 y\u0131l\u0131nda 6 \u015fehirde d\u00fczenlenecek\n
2023 y\u0131l\u0131nda fizikselde bin 262, online\u2019da ise 100 binin \u00fczerinde KOB\u0130\u2019ye eri\u015fen; toplamda 30 KOB\u0130\u2019ye 300 bin TL\u00a0\u00fczeri de\u011ferde\u00a0\u00fccretsiz dijitalle\u015fme \u00e7\u00f6z\u00fcm paketlerinin sa\u011fland\u0131\u011f\u0131 Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferanslar\u0131 2024 y\u0131l\u0131nda da Gaziantep\u2019in ard\u0131ndan T\u00fcrkiye\u2019nin 6 ilinde KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc desteklemeye ve h\u0131zland\u0131rmaya devam edecek.\n
\u00a0\n\n","created_at":"2024-02-25T04:52:09.000000Z","updated_at":"2024-02-25T04:52:09.000000Z"}