\u00c7aykur Genel M\u00fcd\u00fcr\u00fc Yusuf Ziya Alim\u2019in son y\u0131llarda sat\u0131\u015f ve pazarlama stratejileri kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc hamlelerle birlikte; \u00c7aykur \u00c7ay Sat\u0131\u015f Ma\u011fazalar\u0131n\u0131n a\u00e7\u0131lmas\u0131, sat\u0131\u015f pazarlama tekniklerinin yenilenmesi, bayi a\u011flar\u0131n\u0131n geni\u015fletilmesi, \u00fcr\u00fcn \u00e7e\u015fitlilikleri, \u00f6zel ambalajl\u0131 \u00fcr\u00fcnler \u00fcretilmesi ile birlikte kuru \u00e7ay sat\u0131\u015flar\u0131 da art\u0131yor.\n
\u00c7aykur\u2019un artan kuru \u00e7ay sat\u0131\u015f ivmesinden ka\u00e7ak \u00e7ay t\u00fcketimi ile bilinen Do\u011fu ve G\u00fcneydo\u011fu Anadolu B\u00f6lgesi de pay\u0131n\u0131 al\u0131yor. B\u00f6lgede bir\u00e7ok \u00fcnl\u00fc mekanda \u00c7aykur \u00e7ay\u0131 t\u00fcketildi\u011fi g\u00f6zleniyor. \u015eanl\u0131urfa\u2019n\u0131n g\u00f6be\u011fi Bal\u0131kl\u0131g\u00f6l biti\u015fi\u011findeki 5 y\u0131ld\u0131zl\u0131 bir otel ba\u015fta olmak \u00fczere Gaziantep, Osmaniye ve Diyarbak\u0131r gibi bir \u00e7ok kentte \u00f6nemli noktalarda \u00c7aykur \u00e7ay\u0131 ikram ediliyor.\n
Do\u011fal ve sa\u011fl\u0131kl\u0131 \u00e7ay \u00e7e\u015fitlerini T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda t\u00fcketicilerle bulu\u015fturan \u00c7aykur\u2019un ka\u00e7ak \u00e7aya ra\u011fmen b\u00f6lgedeki sat\u0131\u015f pazarlama stratejileri t\u00fcketime yans\u0131yan olumlu sonu\u00e7lar\u0131 da beraberinde getiriyor.\n